Why switch to a products only campaign?
Switching your Performance Max campaign to a products only campaign offers several advantages:
You can focus entirely on Shopping without being affected by other channels such as Display or YouTube.
By showing only products, you can optimise your Shopping performance while running a separate Search campaign that focuses specifically on text ads. This creates a clearer separation of goals and a more targeted approach.
You do not have the required quality assets (images or videos) to create high performing ads.
You want to focus entirely on Shopping performance without other ad channels influencing the results.
Steps to switch a Performance Max campaign to Products Only
- Open the existing Performance Max campaign you want to modify and navigate to the asset groups.
- Click the blue plus button to create a new asset group.
- Name the asset group, for example “Products Only”.
- Select the products you want to promote and skip the asset section. Important: do not add any assets, as this will prevent you from saving a products only group.
Important tips for setting up your campaign correctly
- Pause the original asset group with assets after creating the new products only group. This prevents your campaign from unnecessarily allocating budget to the old asset group.
- Make sure the Automatically Created Assets option is disabled in your campaign settings. This setting can unintentionally add assets to your campaign, which you want to avoid when running a pure products only campaign.
With these steps, you have set up a Performance Max campaign without assets. This gives you more control over your channels and prevents other ad formats such as video or display ads from influencing your Shopping performance. This way, your campaigns focus entirely on product promotion, which can increase efficiency and minimise overlap with other campaigns.
Want to read more about optimisation opportunities? Click here for more information.
