Why track Google Ads conversions?
With a properly configured Google Ads conversion tag, you gain clear insight into the performance of your ads. This helps you to:
- Campaign optimization: Focus your budget on ads that actually drive conversions.
- Better decision-making: Understand which actions visitors take, such as purchases, sign-ups, or app downloads.
- Increasing your ROI: Avoid wasting ad spend on underperforming campaigns.
With Google Tag Manager, the process becomes simpler and more manageable.
Preparation: What you need
Before you start implementing Google Ads conversion tags, make sure you have completed the following steps:
- Create a Google Tag Manager account and container: This is required to add tags to your website or app. Curious how this works? You can find the steps here.
- Google tag set up: The global Google tag must already be active on your website. Set up your Google tag.
- Conversion Linker tag: This tag ensures that cookies are correctly linked to conversions. Read here how to set up this tag.
- Conversion action in Google Ads: Create an action in your Google Ads account that you want to track, such as a purchase or a form submission. Curious how to do this?
Once these steps are completed, you can start setting up your conversion tag.
Step-by-step guide: Set up a Google Ads conversion tag with Tag Manager
Follow these steps to find the Conversion ID and Conversion Label in Google Ads:
1. Log in to your Google Ads account.
2. Click the Goals icon and go to Conversions.
3. Select the conversion action you want to track.
4. Click Set up tag and choose Use Google Tag Manager.
5. Copy the Conversion ID and Conversion Label.
You need this information to configure the tag correctly.
1. Log in to your Google Tag Manager account.
2. In the workspace, click Tags and select Add a new tag.
3. Click Tag Configuration and choose Google Ads Conversion Tracking.
4. Enter the previously retrieved Conversion ID and Conversion Label in the corresponding fields.
You can add additional data to gain more detailed reporting insights:
– Conversion value: For example, the order amount.
– Transaction ID: To prevent duplicate conversions.
– Currency code: For transactions in different currencies.
Use Tag Manager variables to automatically populate this data.
A trigger determines when the tag is fired. Examples of triggers include:
– Page View Trigger: Voor de bedankpagina na een aankoop.
– Kliktrigger: Als de conversie wordt geactiveerd door een specifieke knop.
Don’t have a trigger yet? Create a new trigger that aligns with your conversion goals.
– Use Preview mode in Tag Manager to verify that the tag is working correctly.
– Publish the changes once the tests have been successfully completed.
Common mistakes and solutions
- No test mode: Always use Preview mode before publishing your changes.
- Duplicate conversions: Add a unique transaction ID to prevent double tracking.
- Incorrect triggers: Make sure your triggers precisely match the conversion action.
Conclusion: Improve your Google Ads campaigns with conversion tags
Tracking Google Ads conversions with Tag Manager is a simple and efficient way to measure and improve your advertising performance. By setting up conversion tags correctly, you gain valuable insights into your customers’ behavior. Follow this guide to get the most out of your campaigns and increase your ROI.
With this approach, you are well prepared to take your Google Ads strategy to the next level. Need help? Get in touch with our specialist for support.
