From a new corporate identity to a complete online strategy
Sokken-online.nl
Cases
Sokken-online.nl is the number one sock webshop in the Netherlands, and that success is now expanding into Germany. High quality socks at a fair price, combined with service that feels just as personal as shopping at the local market. Together, we elevated the brand, the webshop, and all online channels to the next level. In doing so, we applied our expertise in webshops and online marketing.
Branche
Legwear
Services
Adobe Commerce / Magento 2
Brand identity refresh
WooCommerce migration to Magento
Multistore webshop
Channable integration
MplusKASSA integration for order processing,
inventory, customers, and products
Timeline
3–4 months
Websites
www.sokken-online.nl
www.socken-online.de
A distinctive look that leaves a lasting impression
For Sokken-online.nl, we implemented a rebranding by refining the colors, messaging, and logo. Clean, recognizable, and accessible, fully aligned with their mission: quality socks without unnecessary extras. The refreshed brand identity connects seamlessly with the target audience and clearly differentiates the brand within the competitive online sock market.
A solid foundation for growth
We carefully migrated the former WordPress environment to Magento. This upgrade provided the webshop with greater scalability, improved performance, and enhanced stability. As a result, Sokken-online.nl can continue to grow with confidence, without technical limitations holding them back.
Everything streamlined in one integrated system
One of the biggest challenges was integrating the POS system with inventory management. By connecting these systems, there is now real time insight into stock levels at all times. This significantly reduces manual work and minimizes errors in order processing.
Thanks to the MplusKASSA integration, not only orders and inventory are automatically synchronized, but also customer and product data. New products and price updates are instantly reflected across all systems, while customer information is stored centrally to support better service and more effective marketing efforts. This ensures a seamless workflow, from sales to administration.
Online success across every channel
In addition to the technical foundation, we took full responsibility for their online growth: from SEO and SEA to content and digital marketing. This allows Sokken-online.nl to focus entirely on what they do best: delivering quality socks, while we ensure the webshop remains visible and continues to grow.
To support further growth, we implemented a multistore webshop environment. From one central backend, multiple webshops are managed, each with its own language, currency, and product range. This keeps management efficient and structured, while expansion into new markets remains simple and scalable. All products, categories, and customer data are centrally managed and automatically synchronized across the different stores.
New milestone: socken-online.de
An important step in their international growth is the launch of the German webshop: socken-online.de. This first international language version offers German customers a fully translated product range, including local payment methods and content optimized specifically for the German market.
With this expansion, Sokken-online.nl opens the door to a broader audience across Europe. Thanks to the multistore structure, products, pricing, and inventory are instantly synchronized with the Dutch webshop, keeping management efficient while increasing overall impact and reach.
A solid foundation for lasting success
With a refreshed brand identity, a powerful Magento webshop, and a fully optimized online strategy, Sokken-online.nl is stronger than ever. In just four months, a complete digital transformation was achieved that not only delivers results today, but is also built for sustainable future growth.
Client experience
We are extremely satisfied with our collaboration with Trienekens Online. Bram and his team take full responsibility for our marketing, the development and maintenance of our website Sokken-Online.nl, product management, and much more. What we value most is their proactive approach, solution oriented mindset, and personal involvement. This allows us to be completely unburdened and focus on our core business. A reliable partner we highly recommend to anyone looking for sustainable online growth.
Rob
Owner Sokken-online.nl – ⭐⭐⭐⭐⭐
