Why is iDEAL changing?
With market penetration reaching nearly the entire Dutch population and more than one billion transactions each year, iDEAL continues to evolve to stay ahead. The rise of mobile shopping and the growing demand for convenience have driven these major updates, allowing iDEAL to remain the most accessible and trusted payment option.
What is new in iDEAL?
The new iDEAL puts the consumer first with customisable payment preferences that are stored in a personal iDEAL profile managed through the bank.
Users can now complete payments more quickly by making their payment selections via a QR code on the checkout page or directly in their banking app, which significantly speeds up the process.
Order and payment processes are now integrated, allowing customers to share their delivery information directly from their iDEAL profile during checkout.
Future developments
iDEAL plans to introduce new payment options, such as recurring payments or pay later functionality. These innovations are being developed in collaboration with the market and promise even greater flexibility and convenience.
The implementation of a new technical backbone, the iDEAL Hub, combined with the redesigned payment page, enables these enhancements. This update makes it easier for businesses to integrate iDEAL and respond more effectively to changes in the market.
Benefits for users and businesses
For users, this means greater convenience and added functionality when paying through their trusted bank. Businesses will see higher conversion rates thanks to the improved payment options and an enhanced customer experience.
- User benefits: Pay according to personal preferences, enjoy extended services linked to payments and use a simpler, more secure personal payment profile.
- Business benefits: Simplified checkout integration, improved usability for all Dutch consumers and access to additional services through the bank or payment service providers.
How can you benefit from the new iDEAL?
Customers will be informed by their bank or payment service provider about how and when they can start using the new iDEAL.
