As a digital agency, we closely monitor developments around privacy and data protection. Especially when a tech giant like Meta (the parent company of Facebook and Instagram) announces that it wants to train AI using user data. Without explicit consent. The Dutch Data Protection Authority (AP) is therefore raising serious concerns: If you do not want this, you must object before 27 May.
What is happening?
Meta plans to start using your messages, photos, and comments on social media to improve its AI systems from the end of May. If you do not object before 27 May, Meta is allowed to use that data. This happens automatically unless you actively indicate that you do not agree. That approach, where users themselves must take action, conflicts with European privacy legislation. And that is exactly why the Dutch Data Protection Authority is now sounding the alarm.
Why is the Dutch Data Protection Authority issuing a warning?
According to the General Data Protection Regulation (GDPR), an organization may only use your personal data with clear, specific, and freely given consent. Meta’s approach, where taking no action is treated as consent, directly conflicts with this principle. The Dutch Data Protection Authority emphasizes that users must actively exercise their right to object. Because if you do nothing, it will simply go ahead.
How to object right now
Do you want to prevent Meta from using your data for AI training? You can object directly through Meta’s official channels. The process is surprisingly simple. Using a short online form, you indicate that you do not give consent for the use of your data. You do not need to provide a detailed explanation or log in.
➡️ Object via Instagram
➡️ Object via Facebook
We tested both forms ourselves and you can complete them within two minutes.
And if you want to do more?
If you do not want to stop at submitting an objection via Meta, you can also file a complaint with the Dutch Data Protection Authority. In your complaint, clearly state which service it concerns, why you are objecting, what steps you have already taken, and optionally include evidence such as a screenshot of your objection form. This helps build a strong case should the Authority decide to launch an investigation.
What is never allowed to be shared?
As privacy specialists, we often see confusion around this topic. The GDPR provides extra protection for sensitive information such as your medical data, religious beliefs, political preferences, and sexual orientation. But even seemingly harmless data, such as your name, profile photo, or location, is covered by privacy law. Without a clear legal basis and explicit consent, this data may not simply be used for AI purposes.
What can the Dutch Data Protection Authority do?
The Dutch Data Protection Authority, as the supervisory authority, has the power to initiate investigations, impose fines, and publicly hold Meta accountable. However, the reality is that this takes time. If you want to have an impact now, it starts with yourself. By submitting an objection, you send a clear signal to both Meta and the regulator.
Finally
Meta is taking a major step by using your data for AI. Whether you agree with that is a decision only you can make. The Dutch Data Protection Authority is clear: you have the right to say no. Use that right and do so in time.
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