{"id":3100,"date":"2024-11-21T12:08:31","date_gmt":"2024-11-21T11:08:31","guid":{"rendered":"https:\/\/trienekensonline.com\/?p=3100"},"modified":"2025-09-09T09:55:31","modified_gmt":"2025-09-09T07:55:31","slug":"how-to-switch-a-performance-max-campaign-to-a-products-only-campaign","status":"publish","type":"post","link":"https:\/\/trienekensonline.com\/en\/hoe-schakel-je-een-performance-max-campagne-om-naar-een-producten-alleen-campagne\/","title":{"rendered":"How to switch a performance max campaign to a products only campaign"},"content":{"rendered":"
\n
\n
Inhoudsopgave<\/div>\n <\/span>\n <\/div>\n
\n <\/div>\n<\/div>\n\n\n

Why switch to a products only campaign?<\/h2>\n\n\n\n

Switching your Performance Max campaign to a products only campaign offers several advantages:<\/p>\n\n\n

\n
\n
More control over budgets and channels <\/div>\n <\/span>\n <\/div>\n
\n

You can focus entirely on Shopping without being affected by other channels such as Display or YouTube.<\/p>\n <\/div>\n <\/div>\n

\n
\n
Improved campaign efficiency<\/div>\n <\/span>\n <\/div>\n
\n

By showing only products, you can optimise your Shopping performance while running a separate Search campaign that focuses specifically on text ads. This creates a clearer separation of goals and a more targeted approach.<\/p>\n <\/div>\n <\/div>\n

\n
\n
Insufficient asset quality<\/div>\n <\/span>\n <\/div>\n
\n

You do not have the required quality assets (images or videos) to create high performing ads.<\/p>\n <\/div>\n <\/div>\n

\n
\n
Focus on Shopping performance<\/div>\n <\/span>\n <\/div>\n
\n

You want to focus entirely on Shopping performance without other ad channels influencing the results.<\/p>\n <\/div>\n <\/div>\n \n\n\n

Steps to switch a Performance Max campaign to Products Only<\/h2>\n\n\n\n
    \n
  1. Open the existing Performance Max campaign you want to modify and navigate to the asset groups.<\/li>\n\n\n\n
  2. Click the blue plus button to create a new asset group.<\/li>\n\n\n\n
  3. Name the asset group, for example \u201cProducts Only\u201d.<\/li>\n\n\n\n
  4. Select the products you want to promote and skip the asset section. Important: do not add any assets, as this will prevent you from saving a products only group.<\/li>\n<\/ol>\n\n\n\n

    Important tips for setting up your campaign correctly<\/h2>\n\n\n\n