{"id":5692,"date":"2025-11-19T10:41:59","date_gmt":"2025-11-19T09:41:59","guid":{"rendered":"https:\/\/trienekensonline.com\/?p=5692"},"modified":"2026-01-20T14:48:46","modified_gmt":"2026-01-20T13:48:46","slug":"black-friday-shopping-moment-of-the-year","status":"publish","type":"post","link":"https:\/\/trienekensonline.com\/en\/black-friday-shopmoment-van-het-jaar\/","title":{"rendered":"Black Friday shifts shopping habits: why consumers are making their purchases earlier and earlier"},"content":{"rendered":"<div class=\"table-of-content accordion-item\" data-generate=\"1\">\n  <div class=\"accordion-item__head isActive\">\n    <div class=\"table-of-content__title\">Inhoudsopgave<\/div>\n    <span><\/span>\n  <\/div>\n  <div class=\"accordion-item__body table-of-content__list\">\n      <\/div>\n<\/div>\n\n\n<p class=\"translation-block\">In recent years, <strong>Black Friday has become the shopping event of the year<\/strong>. What once started as an American phenomenon is now an essential part of the Dutch shopping calendar. More and more consumers take advantage of deals in November, not only for themselves but also for Sinterklaas and Christmas gifts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From deal day to shopping season<\/h2>\n\n\n\n<p>What was once a single day is now an entire month full of deals. Research shows that consumers are planning their purchases more consciously. Gifts that were previously bought at the beginning of December are now disappearing from digital shopping carts during Black Friday week. <\/p>\n\n\n\n<blockquote style=\"border-left: 4px solid #d3d3d3; padding-left: 16px; margin: 1.5em 0; color: #021d49; font-family: Arial, sans-serif;\">\n  The reason? Savvy shoppers know that prices are often lowest around this period. And with rising costs, many people are keeping a closer eye on their wallets.\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Conscious shopping: YouTube and social media play a role<\/h2>\n\n\n\n<p>Impulse purchases are being replaced by preparation. Various studies show that consumers research in advance through YouTube videos, comparison sites, and social media. Reviews, unboxing videos, and buying guides help them make the right choice. This means that your visibility before Black Friday is just as important as the promotion itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does this mean for your webshop?<\/h2>\n\n\n\n<p class=\"translation-block\">For entrepreneurs, it\u2019s a wake-up call: the shopping season starts earlier than you think. By <strong>preparing your webshop in time for the holidays<\/strong>, you avoid missing opportunities. Think faster loading times, high-quality product photos, and a smooth checkout process.<\/p>\n\n\n\n<p class=\"translation-block\">Want to know how to prepare your webshop for this? Read our article <strong><a href=\"\/en\/webshop-ready-for-the-holidays\/\" target=\"_self\">Webshop Ready for the Holidays<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From discount to customer relationship<\/h2>\n\n\n\n<p class=\"translation-block\">After Black Friday comes the real challenge: how do you retain customers? By investing in service, reliability, and smart email flows, you can turn temporary buyers into loyal customers. At Trienekens Online, we help businesses create <strong>webshops that keep performing<\/strong>, not just during Black Friday, but all year round. <a href=\"\/en\/services\/online\/webshops\/\" target=\"_self\"><strong>Learn more about our approach<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">After Black Friday, the real work begins<\/h2>\n\n\n\n<p>Black Friday is no longer just a discount event, but a shift in buying behavior. By anticipating smartly, you increase the chance that customers not only purchase from you but also return.<\/p>\n\n\n\t<a class=\"btn --primary\" href=\"\/en\/contact\/\" target=\"_self\">\n\t\t<span>Let us help you<\/span>\n\t\t\t<\/a>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>De laatste jaren is Black Friday uitgegroeid tot h\u00e9t shopmoment van het jaar. Waar de dag ooit begon als een Amerikaans fenomeen, is het nu een onmisbaar onderdeel van de Nederlandse koopkalender. Steeds meer consumenten slaan hun slag in november, niet alleen voor zichzelf, maar ook voor Sinterklaas en kerst. Van koopjesdag naar koopseizoen Wat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-5692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: het shopmoment dat steeds vroeger begint<\/title>\n<meta name=\"description\" content=\"Consumenten zien Black Friday als h\u00e9t shopmoment van het jaar. 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