{"id":5775,"date":"2026-01-08T08:00:00","date_gmt":"2026-01-08T07:00:00","guid":{"rendered":"https:\/\/trienekensonline.com\/?p=5775"},"modified":"2026-01-06T14:27:54","modified_gmt":"2026-01-06T13:27:54","slug":"strikethrough-recommended-price-webshop-acm","status":"publish","type":"post","link":"https:\/\/trienekensonline.com\/en\/doorgestreepte-adviesprijs-webshop-acm\/","title":{"rendered":"New rules for recommended prices: what does this mean for your webshop?"},"content":{"rendered":"
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Inhoudsopgave<\/div>\n <\/span>\n <\/div>\n
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Communicating discounts may seem simple. A strikethrough recommended price with an attractive discount percentage has been standard in webshops for years. But that time is over. The Authority for Consumers & Markets (ACM)<\/strong> now applies a new, stricter perspective. And this has direct consequences for how you display prices in your webshop.<\/p>\n\n\n\n

Why strikethrough recommended prices are no longer allowed<\/h2>\n\n\n\n

The ACM wants consumers to be fairly and transparently<\/strong> informed. A recommended price that has never or hardly been used gives a misleading impression of a discount<\/strong>. The same applies to a discount percentage based on a price that has not been relevant in practice.<\/p>\n\n\n\n

The core of the new perspective is simple: a price comparison must be based on a realistic and demonstrable reference price<\/strong>.<\/p>\n\n\n

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\"Adviesprijzen<\/figure>\n<\/div>\n\n\n

What is the difference between a recommended price and a selling price?<\/h2>\n\n\n
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A recommended price<\/div>\n <\/span>\n <\/div>\n
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It is the price recommended by a manufacturer or supplier. This price is not mandatory and is often not actually used in webshops.<\/p>\n <\/div>\n <\/div>\n

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A selling price<\/div>\n <\/span>\n <\/div>\n
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This is the price that your online store actually charges consumers. It is the price that is used for billing and that consumers use for comparison purposes.<\/p>\n <\/div>\n <\/div>\n \n\n\n

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According to the ACM, you may no longer simply use a recommended price<\/strong> as a comparison price unless you can demonstrate that this price was actually common in the market.<\/p>\n\n\n\n

What does \u201cmost displayed price\u201d mean?<\/h2>\n\n\n\n

The most displayed price<\/strong> is the lowest price you have used most frequently in the past 30 days. This price serves as the reference point<\/strong> for a discount.<\/p>\n\n\n\n

Concretely, this means:<\/p>\n\n\n\n