Sokken-online.nl strengthens its online presence with a new brand identity
Branding, Corporate Identity, Logo, Online, Strategy
A new category structure and a refreshed design, built around the visitor's ease of use
Cases
Livistelo sells to both retail and business customers through its own webshop. As the product range grew, the existing layout became increasingly difficult for visitors to navigate. Trienekens Online rebuilt the webshop: featuring a logical category structure, a renewed design, and a strong focus on user-friendliness.
Branch
E-commerce shop custom gifts
Services
WordPress WooCommerce webshop development
Product data migration
UX and category structure
Local visibility (Google Business Profile)
WebwinkelKeur quality mark
Timeline
2.5 months
Website
www.livistelo.nl
An online store that no longer grew along
Livistelo's old webshop looked outdated and was cumbersome for visitors to use. Categories were illogically structured, meaning products were placed in locations that didn't feel intuitive. Searching for a specific product also did not go smoothly. This cost Livistelo revenue and created unnecessary pressure on customer service.
A structure that aligns with how visitors search
We started with an analysis of the entire product range and the way visitors actually search and click. Based on that, we set up a new category structure and visually redesigned the webshop. Every step in the navigation was tested for user-friendliness, so that visitors find what they are looking for faster and more easily make the step toward a purchase.
From product data to a well-organized shop
The foundation of a good webshop lies in clean product data. We have transferred the entire assortment in a structured manner to WooCommerce, with correct categories, attributes, and price displays. Afterwards, we built the shop view around a thoughtful design, with an improved search function so visitors can quickly find the right product. Livistelo can easily continue to manage categories and products themselves.
Smart handling of technology under the hood
Not every challenge was visible to the visitor, but they were crucial for how smoothly the webshop runs.
- Product data at scale: Hundreds of products had to be transferred to WooCommerce without error. We checked this step by step before data was permanently written, to prevent errors in categories and descriptions.
- Price display including and excluding VAT: Business and private customers have different preferences regarding price display. We have solved this via the WooCommerce Store API, without tricks that could slow down the rest of the shop.
- Background speed: We have reviewed and tightened the server configuration so that the webshop continues to load quickly even during busy periods.
- Improving product descriptions at scale: Rewriting hundreds of descriptions consistently and persuasively normally takes a lot of time. We made clever use of AI automation for this, so that every description was improved flawlessly and in the same tone.
A project where technology and usability come together
As project manager and developer, I was closely involved in Livistelo's new webshop, from the initial analysis of the category structure to the final technology under the hood.
What made this project fun was the combination of UX work and engineering: we had to migrate hundreds of products without errors, properly manage the display of prices including and excluding VAT, and keep the website fast, even during peak traffic. For the product descriptions, we also made smart use of AI automation, ensuring every description was consistent and compelling without taking weeks.
The result is an online store that not only looks better, but actually works easier for the visitor. That is exactly what we do it for at Trienekens Online.
Cas Martens
Project Manager / Developer
Ready for an online store that grows with you too?
What our clients say about us
Trienekens Online completed an existing website concept for us. We’re extremely happy with their service! Great quality, fast communication, proactive thinking, and they always deliver on their promises. Thanks Bram and the Trienekens team!
Great collaboration
Trienekens Online is responsible for the development, optimization, management, and maintenance of our webshops. Thanks to their extensive experience, broad expertise, and above all, their dedicated team, Trienekens Online has become a valuable partner for our business.
Collaboration at its best
Trienekens built a website for me, and I’m extremely satisfied with the result. Communication was fast, and any changes were made right away just as I wanted. I’m very pleased with the outcome.
Extremely satisfied!
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