A new logo and brand identity that reflect the core of ASTA Deurne
A new logo and brand identity that reflect the core of ASTA Deurne
ASTA Deurne is a foundation that supports people with disabilities in the broadest sense of the word. This may involve physical or mental disabilities, as well as individuals finding their way again after a burnout. We supported ASTA Deurne with a professional logo and a cohesive brand identity, ensuring their mission, values and message are immediately recognisable and clearly communicated.
Industry
Foundation, Care organisation
Services
Branding, design, logo design
Timeline
3 months
Website
www.asta-deurne.nl
ASTA Deurne wanted a brand identity that reflects their core values: guidance, engagement and personal attention. The challenge was to create a logo and visual style that feels accessible and immediately conveys the right message to both their target audience and collaboration partners.
We designed a logo that reflects the essence of ASTA Deurne: support and guidance with a personal approach. This was complemented by a brand identity that conveys calmness and trust, using colours and shapes that feel accessible, warm and approachable.
We began with a strategic brainstorming session to clearly define the core values and target audience of ASTA Deurne. Based on these insights, we developed and refined several logo concepts into a design that truly fits the foundation. The brand identity was then further developed to ensure consistent application across various communication materials, both online and offline.
With the new logo and brand identity, ASTA Deurne now has a strong visual presence that aligns with their mission and values. Brand recognition has increased, and the professional look supports clear communication with clients, partners and organisations.