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A new logo and brand identity that reflect the core of ASTA Deurne

Complete brand identity design for ASTA Deurne

Cases

ASTA Deurne is a foundation that supports people with disabilities in the broadest sense of the word. This may involve physical or mental disabilities, as well as individuals finding their way again after a burnout. We supported ASTA Deurne with a professional logo and a cohesive brand identity, ensuring their mission, values and message are immediately recognisable and clearly communicated.

Industry
Foundation, Care organisation

Services
Branding, design, logo design

Timeline
3 months

Website
www.asta-deurne.nl

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A visual identity that inspires trust

ASTA Deurne wanted a brand identity that reflects their core values: guidance, engagement and personal attention. The challenge was to create a logo and visual style that feels accessible and immediately conveys the right message to both their target audience and collaboration partners.

A distinctive and accessible brand identity

We designed a logo that reflects the essence of ASTA Deurne: support and guidance with a personal approach. This was complemented by a brand identity that conveys calmness and trust, using colours and shapes that feel accessible, warm and approachable.

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From concept to a visual identity

We began with a strategic brainstorming session to clearly define the core values and target audience of ASTA Deurne. Based on these insights, we developed and refined several logo concepts into a design that truly fits the foundation. The brand identity was then further developed to ensure consistent application across various communication materials, both online and offline.

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A professional and recognisable brand identity

With the new logo and brand identity, ASTA Deurne now has a strong visual presence that aligns with their mission and values. Brand recognition has increased, and the professional look supports clear communication with clients, partners and organisations.