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Why are your products listed as failed at bol on Channable?

Knowledge Centre

You sent your products to bol via Channable, and some of them are marked as failed. The notification you receive is a capital letter code that you can do little with. Meanwhile, your best products aren’t online at all. The good news: most codes tell you exactly what’s wrong, if you know where to look.

Why Bol is so strict

Channable is a powerful tool for getting your product assortment on the platform. You manage your product data in one place and send it to the channel. But bol reviews every offer and every product. If something is missing or a given fact is incorrect, the product will not be uploaded to the platform.

The tricky thing is that the cause sometimes lies in Channable and sometimes in your Bol account. If you search in the wrong place, you keep sending the same feed over and over again without anything changing.

You can resolve these errors in your Bol account

Changing these codes in Channable does not change anything. They concern what you can sell on bol, or the status of your account.

  • BRAND_NOT_ALLOWED or MISSING_RIGHTS_CATEGORY_BRAND: you do not have sales rights for this brand in this category. You should ask this question at bol.
  • EXCLUSIVE_PRODUCT: check your sales rights for this product.
  • NOT_PUBLISHED_BY_SELLER: your offer is on hold, or your account is in vacation mode.

You can solve these errors in Channable

The problem with these codes lies in your product data, and you can do something about that in Channable. With two of them, waiting is the answer.

  • ISBN_EAN_INCORRECT: The EAN does not match. Bol wants a valid code according to the EAN-13 standard.
  • REJECTED_NO_DATA: mandatory fields are missing. You can fill those in with rules in Channable.
  • UNMATCHED_OFFER: check that the category is correct and that the required attributes are included.
  • DUPLICATE_OFFER: There are multiple offers on the same EAN. Make sure that there is only one active offer per product.
  • INTERNAL_PRODUCT_CHECK: internal product check. Wait up to 48 hours.
  • TECHNICAL_ERROR: wait for an hour, and update the offer if the error persists.

Successful in Channable, and yet offline

This is the most deceitful. Channable reports that everything was sent correctly, but in your bol account the product is listed as weak (offline) in the product information, and the stock remains at 0.

This happens with products that Bol doesn't yet know about. You can still send your offer, but not yet any product information. The solution: In Channable, fill in the category and the characteristics that belong to that category, resend and fix the errors that still appear.

Be aware that Bol may still reject the information after that. A flawless shipment is not a guarantee; it is the first step.

How can you prevent it from recurring?

Fixing a mistake manually for one product only works once. With a large range of products, it comes back as soon as new products are added. That’s why we work with rules.

Products without an EAN, or with an invalid one, are excluded with a rule so that they don’t continue to be listed. Missing product information is filled in with as-of-then rules: if a product falls into this group, it gets this attribute. And we check that the order link is working properly, because being online is only half the battle.

That's where the configuration specialists come in. The tool can do it all; the key is ensuring that the rules are correct for your product range.

Let us take a look

If you still can’t figure it out, let us take a 15-minute peek into your Channable account. You’ll immediately hear why your products are being disapproved and how you can automate it.

This is how you give us access. Only the owner of the Channable account, with the role Owner, can do that.

  • Step 1. We will send you a link. Open it, choose your company and click on Grant access.
  • Step 2. Go to Company settings, Agency details. In Managing agency (partner code), enter our partner code: TRIENEKENS_NL892

If Bol is an important channel for you, then read on too What you don't have when you only sell through a marketplace. And if there are currently products listed that have failed, request the free Bol.com Errors Scan.

Last updated on: 13 Oct 2026
Written by:
Trienekens-Online-bram
Bram Trienekens