Google has implemented an important change in Merchant Center management. For Channable CSS users, access can now only be updated through the CSS itself. In other words, you can no longer add or manage users via Google; this must now be done through the Channable CSS environment.
This change affects all advertisers and agencies that connect their product feed via Channable to Google Shopping. Make sure to check whether your team or marketing partner still has the correct access.
What is a CSS and why do you use it?
A CSS, or Comparison Shopping Service, is an external provider that helps advertisers display products through Google Shopping. CSS platforms such as Channable ensure your ads are shown more efficiently and often with lower cost per click.
Many webshops deliberately choose a CSS partner because it offers both financial benefits and greater control over their product feed and ads.
What does this change mean for your access?
The update means that only CSS administrators can add users or adjust permissions. If you work with an external agency, it is crucial to check whether they still have access to the correct Merchant Center account.
Without those permissions, campaigns or feeds can no longer be managed. This has a direct impact on your visibility within Google Shopping.
How can you update your access?
From now on, updating access is handled through Channable’s CSS environment. Log in to your Channable dashboard and check which users are currently linked to the Google Merchant Center account.
Do you want to grant or remove access for someone? Add the user with the correct email address and assign the appropriate role, such as “Admin” for agencies managing campaigns. Then check that all connections are still working properly, so your campaigns continue to run without interruption.
The role of Channable and your marketing agency
Do you use Channable in collaboration with a marketing agency? Then it’s wise to review the new access structure together. Channable makes it easier to connect product feeds, manage permissions, and adjust settings from a single platform.
As a Channable partner, we assist in checking access levels and adjusting permissions according to the new guidelines. This ensures your Merchant Center remains properly connected and fully compliant with Google’s policies.
What to do now?
Check today whether your Merchant Center access is up to date. This is especially essential for Channable CSS users to keep campaigns running smoothly.
Do you have doubts about the settings or need help updating the connection? Our team is happy to assist you to ensure everything is managed safely and efficiently.
Getting started with Channable together
As an official Channable partner, we support you from strategy to execution. We set up your Channable environment, connect the right channels, optimize your data feeds, and ensure you get the most out of your campaigns.
Use our partner code: TRIENEKENS_NL892 and experience the convenience of Channable for yourself.
