What’s new in WooCommerce 9.6?
At Trienekens Online, we help businesses optimize their WooCommerce webshops every day. Whether you run a new online store or a large-scale e-commerce platform, we keep a close eye on the latest WooCommerce updates.
WooCommerce 9.6 has just been released, bringing several valuable improvements. In this article, we explore what’s new, how it can benefit you, and why this update is worth your attention.
Manage brands without additional plugins
Previously, you had to install a separate plugin to add product brands. With WooCommerce 9.6, that’s a thing of the past. The functionality is now fully integrated, allowing you to manage brands directly within WooCommerce itself. This means fewer plugins and a more efficient webshop.
Practical example: Suppose you run a webshop selling luxury watches and offer brands like Seiko and Tissot. With this update, you can easily add brand filters, helping customers find the right brand faster.
Why this matters: A webshop with clear brand categories provides a better user experience and can lead to higher conversion rates.
Smarter default units of measurement
When setting up a new webshop, WooCommerce now automatically selects the appropriate units of measurement based on your location. For Dutch webshops, this means the default settings are displayed in centimeters and kilograms.
Practical example: Webshops selling clothing or furniture no longer need to manually adjust measurement units. This saves time and prevents incorrect product descriptions.
Why this matters: Accurate product information leads to fewer returns and higher customer satisfaction.
Improved product grid blocks
The product grid block is now more flexible. You can choose whether to display a short or long description and customize the layout.
Practical example: A webshop selling designer furniture can now display a short summary in the product list, while customers can find all details on the product page. This prevents long and cluttered lists on category pages.
Why this matters: A clear layout enables faster decisions and a more enjoyable shopping experience.
Frequently asked questions about WooCommerce
The latest version is WooCommerce 9.6, released on January 20, 2025.
WordPress is a platform for building websites. WooCommerce is a plugin that turns your WordPress site into an online store.
Yes, WooCommerce is free, but many extensions, such as payment options or advanced filters, are paid.
WooCommerce is intuitive, but technical knowledge can be helpful for customizations or integrations.
Conclusion: Is WooCommerce 9.6 worth the upgrade?
Yes! Especially if you work with multiple brands, international sales, or a clear product display, this update makes your webshop more efficient.
Do you want to grow your WooCommerce webshop? Then also check out our article on strategic backlinks for webshops and discover how to drive more traffic to your webshop.
Want to learn more about all WooCommerce updates? Check out the full WooCommerce Changelog for an overview of all recent and upcoming changes.
