A cohesive new style, from logo to custom WordPress website

(Re)branding
for Kortooms Interieur

View the new website

What started as a small logo restyling evolved into a complete rebranding. Kortooms Interieur, a family owned company from Brabant specializing in custom made kitchens and interiors, was looking for a partner who could take full responsibility for both the graphic and digital execution. That is where we came in.

Industry
Interior design

Services
Branding, Web design, Web development, Social media marketing

Timeline
4 months

Website
kortooms.com

A new style that connects

We developed a new logo and a complete brand identity that strengthens the craftsmanship and reliability of Kortooms Interieur. The refreshed logo clearly highlights the “KI” initials, while the warm and understated color palette aligns perfectly with the interior design industry. This rebranding was consistently applied across all touchpoints, from business cards to vehicle branding.

A custom WordPress website with experience

The new website is not only visually appealing, but strategically designed. We developed a custom WordPress website where atmosphere and user experience take center stage. Large project visuals, subtle animations, and a clear structure create an intuitive browsing experience. The website loads quickly, is fully responsive, and easy to manage, exactly what you expect from a professional custom built solution.

Implemented consistently down to the smallest detail

Throughout this process, we ensured a consistent rebranding across all brand assets:

🖋️ Logo-design

A distinctive logo that truly fits. We refined the existing logo so the K and I stand out clearly, while the updated color palette better reflects the interior design industry.

🎨 Brand identity development

Based on the new logo, we developed a complete brand identity, including color usage, typography, visual style, and application across various brand materials. The color palette is warm and understated, with a contemporary look that perfectly reflects the custom interiors delivered by Kortooms.

✍️ Tone of Voice

Language that aligns with the brand. Craftsmanship driven, reliable, and personal. We developed a tone of voice that perfectly reflects both the work and the people behind Kortooms Interieur.

👕 Workwear

Sharp and professional. New polos and jackets featuring the updated logo and a bold pattern on the sleeves. Custom made on request, with a result that stands out immediately.

💳 Business cards

A first impression in style. The business cards received a fresh update in the new brand identity, clean, recognizable, and professional.

📢 Banner

A new style, visible from the street. We designed banners in the new brand identity, giving the building the right uitstraling from day one and leaving the old look behind immediately.

📝 Notepads

Outdated meant upgraded. The old notepads were almost finished, so we took the opportunity to redesign them in line with the new brand identity while keeping it cost efficient.

🚐 Busses

Recognizable on the road as well. We created a striking design for all three company vans, ensuring the brand identity of Kortooms Interieur remains consistent and visible wherever they go.

🌐 Custom WordPress website

Experience through visuals and motion. The new website reflects atmosphere and craftsmanship, with warm imagery, subtle animations, and a style that perfectly matches the expertise of Kortooms Interieur.

The result: recognition and clarity

The new brand identity reflects who Kortooms Interieur truly is: a craftsmanship driven company delivering quality down to the smallest detail. The uitstraling is recognizable, professional, and consistent, both online and offline. And it shows. Customers recognize the brand, the team takes pride in it, and owner Erik Kortooms did not have to worry about a thing throughout the entire process.